TRM Labs
The Content Marketing Lead produces TRM’s flagship brand content: high-impact, globally relevant work that makes TRM the reference point on the issues that define modern crime and how it’s fought. You’ll spend most of your time creating that content with TRM’s experts and making sure it reaches the audiences who matter. You’ll also set the quality bar for content across TRM and build the frameworks and AI workflows that let marketers across regions and campaigns produce strong work on their own.
The impact you will have:
- Create flagship content with TRM’s Insights, Policy, leadership and other SME teams that makes TRM the authority on the issues that matter most to our customers
- Own distribution for everything you produce. Run TRM’s owned channels directly, and partner with Demand Gen, Comms and other teams to get your work into the channels you don’t own, from paid promotion and earned media to executive voice. For now, you’ll also oversee TRM’s corporate social channels
- Own TRM’s voice and tone. Build the style guide, templates and AI workflows that help regional and demand marketers produce on-brand content, and give the final edit on high-visibility work
- Own TRM’s blog/Resources hub and, with technical and agency partners, the SEO/GEO content strategy. Produce the content that moves search and AI-citation metrics on the topics that matter most to TRM
What we’re looking for:
- 5+ years of B2B content marketing, with a portfolio of flagship, point-of-view work. A background in cybersecurity, threat intelligence, fintech or public-sector-facing work is a strong plus
- Strong editorial judgment, and experience setting standards other teams adopt
- An AI-native approach: you use AI across research, drafting, repurposing and optimization, and you’re curious about new tooling
- A distribution mindset: you plan how a piece will reach people before you publish it
- Experience working with SEO/GEO specialists and owning the performance of the content you produce
- An excellent writer who can distill nuanced, technical topics for different audiences
Learn about TRM Speed in this position:
- Ship first-to-market: when Design is backed up before a launch and a competitor is about to announce a comparable solution, break a white paper into blog posts and publish yourself to win the moment
- Build scalable systems (templates, standards) so quality content ships faster without adding headcount
- Use AI to compress drafting and production cycles
- Move content from idea to press-ready without unnecessary hand-offs
The following represents the expected range of compensation for this role:
- Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.
- The estimated base salary range for this role is $140,000-$188,000.
- Additionally, this role may be eligible to participate in TRM’s equity plan.
- Please note – we factor in the different costs for geographies outside the United States.
Application Instructions
If you’re interested in joining TRM, we encourage you to apply directly. Every application is reviewed by our Talent team.
Before applying, review the job description carefully and highlight the experience and impact that best demonstrate the required qualifications. Please also provide thoughtful and accurate answers to the application questions, as these will be used to evaluate your qualifications for the role.
If you send your resume directly to someone at TRM, we can’t guarantee it will reach the appropriate hiring team. Applying directly is the best way to ensure you’re considered.